“On average, people read no more than 20% of a web page” - Jakob Nielsen
People read screens differently to the way they read the printed page – It follows then, that writing for the web involves a different set of skills.
Sentences should be shorter.
Words have to work harder.
Blocks of text must be broken into smaller chunks.
Plain English Online Content
The more you write, the less people read.
The more complicated your writing is, the less people read it.
The more waffle you put on a screen, the quicker people skip over it.
Writing in Plain English gets straight to the point.
Contact me to make your online content that little bit more web friendly.